When pitching a new client or talking with a current client about adding a new service or product, ask them: Would this be better for you?
Better elicits and energizes an emotional response. Better brings thoughts of “more productive,” or “better value.”
You want your clients and prospects to see you as better, not just simply different. And at a gut level, we all want to be better and have a better life.
Help your clients achieve their goals, and they will help you achieve your goals.