In sales, a super-salesperson’s first sale must be to herself
Self-selling is the cornerstone of sales. Every super-salesperson knows their first sale must be to themselves.
Self-selling begins with belief in the product or service. The stronger this belief is in the mind of the salesperson, the more likely a prospect will become a client.
The super-salesperson knows that belief in the product or service must be broadcast to the prospect, and knows the best way to plant that picture in a prospect’s mind is repetition of thoughts similar to these:
• Seeing your prospects using and succeeding with your services.
• Seeing your prospects happy, reaping the benefits of new business your services are bringing them.
• Seeing your prospects smiling when they see you.
• Seeing yourself enjoying the financial success of your clients succeeding.
Buyers usually buy, or do not buy, for emotional reasons.
The seven negative emotions:
Learn to push these negative emotions out of your mind and replace them with positive emotions.
The seven positive emotions:
Feelings, thoughts and emotions broadcast by the super-salesperson to the subconscious mind of the prospect speak more loudly and clearly than words.
Your prospects are picking up your thoughts and feelings, so keep your thoughts focused on positive emotions and see your client using your service, and the client’s business growing because you and she are working together.
Negative statements in selling not only set up resentment in your prospect’s mind, but they send off negative feelings that translate into negative results for the salesperson.
The super-salesperson knows the subconscious mind is influenced by emotions, so they plant the seeds of success and abundance in their prospects’ minds.
Emotions run the world. Put emotion into your pitches:
• Enthusiasm — genuine and heartfelt — will bring a smile to your prospect’s lips.
Leave them smiling with a check in your hand.
Inspiration for this post came from Napoleon Hill.