When pitching a new client or talking with a current client about adding a new service or product, ask them: Would this be better for you? Better elicits and energizes an emotional response. Better brings thoughts of “more productive," … [Read more...]
Phoenix Mobile Digital Public Relations
Story sells
Thoughts and words
I write, therefore I think.
Some of the subjects I write about.
adversity
analytics
branding
business cycles
consistency
creativity
dreams
economy
Emerson
extraordinary
Golden Rule
innovation
Ken Coscia
marketing
measurement
messaging
mission
neuromarketing
page views
predictability
reciprocity
reward
risk
sales
self-selling
service
Silva Method
stability
surveys
sustainability
values
vision
website
willingness
Your Why